Context:
Twenty years after launching its digital asset management program, the National Gallery of Art is exploring what comes next for a mature enterprise environment.
As DAM continues to evolve from a repository for collection assets into an enterprise platform supporting a broad range of institutional content and creativity, the organization must balance scalability, sustainability, governance, and ongoing innovation.
What we are doing and how:
- Evaluating DAM infrastructure and storage strategies.
- Modernizing integrations and digital publishing workflows.
- Evolving enterprise metadata practices.
- Incorporating improved rights data.
- Expanding DAM services to include brand, marketing, conservation, and other key institutional assets.
Practical approaches, first hand insights on aligning DAM with organizational strategic priorities while improving efficiency, governance, and long-term resilience.