Your DAM contains more than files. Across images, video, documents, metadata and related records are decades of organizational knowledge - but employees often need more than a search result. They need an answer they can understand, verify and turn into useful work.
This session offers a practical framework for extending DAM content with AI while preserving trust, context and control. Attendees will learn what to look for in an AI platform, including the ability to work across content types and repositories, ground responses in authoritative sources, respect permissions, cite evidence, distinguish fact from inference, and identify gaps rather than invent an answer.
Using a real-world demonstration as a case study, the speakers will show how the same trusted content can support research, storytelling, campaign briefs, onboarding and product ideation. The goal is not to add another search box. It is to help people use the knowledge already embedded in the organization's assets - while giving DAM leaders a central role in governance, readiness and responsible adoption.