Agents are now tagging, transforming, and publishing assets directly in your DAM, no click, no screen, no person in the loop. The controls most DAM programs rely on were built for humans: a rights warning in a download dialog, an approval step someone actually sees, permissions scoped to a named user. Agents skip all of it. Most are authenticated as a single integration account with tenant-wide rights, which means one compromised or overreaching agent has the run of your entire library.
This session looks at what changes when your DAM's most active user isn't a person, why asset metadata makes DAM uniquely exposed compared to other enterprise systems, and offers a practical four-tier model for agentic access, from read-only suggestion through to publishing, with mandatory human approval at the top.