Events DAM New York 2026 Day 1 Track 2 How Michael Kors Turned Its DAM into a Connected Content Ecosystem

Context

Michael Kors’ journey with Bynder began as a system of record for all their creative content and evolved into the operating backbone of its enterprise content ecosystem.

In this session, discover how the team:

  • Drove organizational adoption
  • Connected Creative Services and eCommerce
  • Optimized everyday workflows across multiple business units (all in under 8 months)

Hear the lessons learned along the way and how Michael Kors is building toward a future powered by automation, AI, and connected content.

Display Date and Time
October 1, 3:20
Track
2
Cell background colour
 
Speaker Groups
Speakers
Individual Course Speaker
Events Event Speaker Kevin Duque
Events Event Speaker Elena Kendall
Events Event Speaker Alex Duncan
Programmatic Date Range
-
Session Title
How Michael Kors Turned Its DAM into a Connected Content Ecosystem