With Audience Participation and Take the Mic 🎤
Format:
A little different. Instead of spending time talking to you, we're going to talk with you. This is a facilitated industry pulse-check. Through live polling and ‘Take the Mic 🎤’ moments, we will use the room to surface what is happening across DAM, content, creative operations, and digital teams right now.
AI has moved beyond pilots, and DAM teams are feeling it:
- More content.
- More channels.
- More reuse.
- More automation.
And with all this, somehow the brief is still unclear, the metadata is still ‘later’ and approvals still have a mysterious second life.
We’ll get candid about what is still getting in the way:
- Great demos with unclear adoption.
- Cool tools with fuzzy value.
- Governance questions no one quite owns.
- People who are not the problem, but who are tired of change.
- Fragmented content supply chains.
- Real questions about the business value and ROI.
The goal of this session isn’t to find the perfect answers. It's to leave with a clearer sense of what needs to be fixed, what needs to be decided, and what we should stop circling around as AI becomes part and parcel of everyday content work.