Context:
Everyone is talking about AI agents, but what does an "agentic experience" actually look like inside a Fortune 50 content supply chain?
Three creative technology leaders will demystify the buzzwords and explore how AI is fundamentally rewiring the way we store, build, and deploy content.
Covering: the critical shift from treating DAM as a static storage facility to transforming it into a proactive ecosystem.
Including:
- The Foundation: Why the DAM must evolve from a "digital parking lot" into an engine that gives archivists the powers to curate at scale.
- The Creative Engine: How AI production assistants and self-serve agents handle the heavy lifting of generation and editing, allowing human creatives to execute at the speed of thought.
- The Judgment Call: Finding the exact area for human intervention. When agents automate the mechanics of production, the human role elevates from manual execution to strategic taste and creative judgment.
- The Culture: How agentic workflows allow massive brands to react to cultural moments in real-time, rather than days later.
- The Ultimate Question: Dude, where's your agent?