Join Dovecot Studio and Sesame Workshop (the global nonprofit behind Sesame Street and so much more) to learn how enterprise taxonomy can integrate DAM into the broader Marketing and Communications (MarCom) ecosystem.
Sesame Workshop, like many organizations, faces challenges with fragmented workflows, siloed teams, and outgrown technology infrastructure. These issues are both enriched and further complicated by over 50 years of organizational legacy.
The DAM system needs to offer stronger centralized storage, management, and discoverability to effectively support core business functions. Enterprise taxonomy facilitates the integration and amplification of DAM within the larger MarCom ecosystem (including IP/rights management, video distribution, project management, and Content Management Systems), fostering a more unified and comprehensive approach to asset management.
In this masterclass workshop session, you’ll learn how we:
- Built an enterprise taxonomy to support a unified and comprehensive approach to asset management at Sesame Workshop.
- Integrated the DAM into the larger MarCom environment via alignment with the enterprise taxonomy.
Updated and improved DAM metadata and taxonomy to support new user groups.