The Requirements:
In today's rapidly evolving digital landscape, sports teams, leagues, and broadcasters must meet fans where they are – on mobile-first, visually driven platforms like Instagram, TikTok, YouTube Shorts, and Snapchat.
The Response:
Multiple views from panel members on how DAM powers the full potential of social media to:
- Attract new fans.
- Deepen engagement.
- Monetise content.
- Build lasting relationships
All in an attention-scarce economy.