Fact:
DAM is no longer just a back-office utility for managing marketing images. It's becoming a central pillar of enterprise-wide content operations, brand governance, and customer experience strategies.
Consequence:
As organizations grapple with an explosion of digital content and rising demands for personalization, DAM is stepping firmly into the spotlight as a strategic enabler.
Reasons and implications:
- Why the profile of DAM is rising across business functions – from marketing and creative teams to IT, compliance, and customer experience leaders.
- How shifts in organizational priorities, AI adoption, omnichannel delivery, and content supply chain modernization are elevating DAM to the executive agenda.
- Real-world examples of enterprises rethinking their DAM programs, gaining greater investment and visibility
- Redefining DAM’s role as more than just a repository – rather a mission-critical component of the corporate infrastructure.
Whether you’re advocating for a DAM initiative or looking to expand its influence across your enterprise, this session will help you understand and communicate the strategic value of DAM in today’s digital-first world.