Video isn’t just another content type—it’s one of the most powerful drivers of engagement and brand value across industries. Yet with growing volumes of new footage and archival content siloed across platforms, many organizations still struggle to manage video alongside their other digital assets.
In this session, Karl Walter of Penske Media Corporation will share PMC’s ongoing journey to centralize video in the DAM, from digitizing historic libraries like Dick Clark Productions to building workflows that enable tomorrow’s OTT distribution and monetization.
You’ll hear how centralizing video in the DAM lays the foundation for:
- New revenue streams, smarter content reuse, and more engaging storytelling
- Lower storage costs and stronger policy management
- Automation and AI-powered efficiencies that scale with demand
Join us for a candid conversation on the real-world effort to make video not just manageable, but truly valuable.