Your content is everywhere—but can you see it? Can you measure its impact?
Enterprise marketing teams invest millions in content creation and activation, yet most still struggle to answer foundational questions:
- Where is all our content?
- How is it being used?
- What’s actually driving performance—by audience, campaign, and channel?
The truth is, traditional DAM systems weren’t built for today’s fragmented, fast-moving content ecosystems. Content lives across agencies, internal teams, external platforms, and cloud repositories—and often, less than half of it ever makes it into the DAM. Human-tagged metadata can’t keep up with the scale or speed of modern marketing.
Enter the next evolution: Content Intelligence.
This session explores how leading enterprises are rethinking DAM—not as a static archive, but as a dynamic foundation for a connected, measurable content supply chain. It’s about gaining full visibility into your content, wherever it lives, and layering intelligence to unlock performance insights that drive creative, channel, and audience strategy.
Join Alyssa Dragelin (Verizon Business), Sal Hakimi (Tenovos), and Faith Robinson (KPMG) for a forward-looking fireside chat on how to make your content searchable, accessible, and outcome-driven—without ripping and replacing your existing systems.
What You’ll Learn:
- Why now is the moment for content intelligence—and how to build a strategy around it
- How DAM can evolve into a fluid, data-rich foundation for marketing and content operations
- How to layer intelligence across existing repositories and workflows—no overhaul required
- How to translate insights into action—and communicate value to stakeholders through data-driven decisions