Content that is compliant, consistent, and on brand is essential to building a trustworthy, authentic brand—making visibility into rights across every asset a necessity. This session highlights real-world use cases showing how leading brands, such as L'Oreal and Coca-Cola, have seamlessly extended Digital Rights Management (DRM) into their existing DAMs, ensuring content is cleared, compliant, and ready for use.
FADEL’s Gregg Guest—bringing the perspective of the “rights people”—and McCann’s Alana Fitzgerald—bringing the expertise of a leading global marketing agency share practical insights on:
- the business benefits of rights-aware DAMs
- how to easily extend your DAM with DRM
- best practices for collaborating with agencies like McCann
- workflows that keep campaigns on track and content compliant
Attendees will leave with actionable strategies for protecting brand investments while enabling content continuity at scale.