The Challenge:
Atlassian needed to migrate from a legacy asset management tool to a modern, scalable DAM platform – and do it fast.
The Achievement:
Implemented a new DAM platform from zero to fully functioning prototype in just three months.
The Scale:
Migrated hundreds of thousands of digital assets and onboarded thousands of users across the organization.
The Secret Sauce:
Atlassian's teamwork principles - openness, collaboration, and agility – enabled rapid execution and cross-functional alignment.
Why This Matters:
DAM is foundational for modern marketing and creative operations, and it takes a team to do it – from technical partners and vendor support to AI agents and admins.
How Atlassian rapidly implemented a new modern DAM in just 90 days by leaning heavily on its teamwork principles. Highlighting a high-stakes migration from a legacy tool to a scalable DAM, the impressive speed and scale of the rollout (hundreds of thousands of assets and thousands of users). Demonstrating that the real differentiator wasn’t just technology, but how cross-functional teams, vendors, AI, and admins worked together with openness, collaboration, and agility.
At its core, a story about how strong teamwork can turn a complex, time-sensitive DAM implementation into a competitive advantage for marketing and creative operations.