The Reality:
Every global organization’s DAM journey is different, but the pressures of scaling, governing, and evolving a mature DAM capability are universal.
The Conversation:
In this candid fireside chat, two senior MarTech leaders from large multinational enterprises share how they’ve navigated to DAM maturity at multiple critical stages of their evolution: from early alignment and adoption to advanced integration across global content supply chains.
How they tackled challenges that included:
- Moving from early alignment and adoption to advanced integration with broader content supply chains.
- Common roadblocks in change management.
- Advanced integration.
- Broader content supply chains.
- Driving adoption.
- Metadata governance, and AI readiness at global scale, including AI-enabled workflows.
- Supporting creative operations and keeping stakeholders focused on measurable outcomes.
Covering:
- How to assess and communicate DAM’s benefits inside a complex enterprise.
- Practical strategies for scaling governance and user adoption globally.
- Practitioners’ perspectives on “DAM 3.0 and beyond”
Candid reflections on what they’d do differently next time. Whether you’re just starting your DAM initiative or optimizing for global scale, this session is for you – offering practical insights into building momentum, demonstrating value, and preparing your DAM for what comes next.