Events DAM LA 2026 Day 1 Track 1 Leading DAM Through Disruption: The Resilience Imperative in an AI-Enabled World

The Reality:

  • We're not just implementing new technology, we're leading in the middle of a fundamental reshaping of how digital assets are created, managed, and deployed.
  • AI doesn't just accelerate our work; it challenges our assumptions about control, creativity, and the future of DAM leadership itself.

The Response:

You don't have to have all the answers. The most transformative leaders succeeded not because they knew everything, but because they built the resilience to learn, adapt, and lead through uncertainty with clarity and courage.

The Past has Lessons for the Present:

The leadership philosophies that have guided media's greatest transformations and how those same principles apply for DAM leaders navigating an AI-enabled world. Its lessons offer both strategic frameworks and human permission: permission to not know, permission to experiment, and permission to lead (with both ambition and humility).

Exploring:

  • The Permission to Lead in the Absence of Certainty. Drawing from the actions of renowned transformation leaders who chose courage over comfort.
  • From Fragile to Resilient Operations. Designing systems that flex and adapt rather than break under pressure. 
  • The Human + Machine Partnership. What it means to manage digital assets when AI becomes a creative collaborator.
  • Leading With Questions, Not Just Answers. Practical frameworks for decision-making in the face of ambiguity.
  • Building Trust Infrastructure.  Balancing speed and innovation with governance, integrity, and stakeholder confidence.

Presenting:

  • A leadership philosophy grounded in the wisdom of those who've led through periods of disruption.
  • Practical tools for building the resilient operations and courageous leadership this ‘time of disruptive change’ demands.
Display Date and Time
March 18, 9:05 AM PDT
Track
1
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Speaker Groups
Speaker
Individual Course Speaker
Events Event Speaker Michelle Huynh
Programmatic Date Range
-
Session Title
Leading DAM Through Disruption: The Resilience Imperative in an AI-Enabled World