Context:
The demands and complexities around managing marketing assets continue to evolve. For help, marketers keep seeking better tools. In that hunt, a new concept has started circulating: omnichannel content platforms, or OCPs.
Addressing the important questions and answers:
- What are OCPs.
- Similarities and differences between OCPs and DAMs.
- Have OCPs materialized in reality, or are they still a fantasy?
- The role buy-in from leadership plays in actualizing an omnichannel content platform.
- Why marketers need to approach their OCP as a practice more than as a technology.