The need:
Marketing, creative, and product teams adopt AI tools for content generation, personalization, and operational efficiency, the foundational need for a single source of truth for all digital assets becomes critical.
Things to consider now before you lose control of your assets:
- Forensic watermarking.
- Embedded metadata and C2PA.
- Upstream and downstream hand-offs and version control.
Solutions:
- Data governance and the role of metadata.
- Asset provenance and tracking.
- Integration strategy: push and/or pull.
- Storage and cataloging.