What is happening in the market:
- Remarkably the DAM marketplace is consolidating and fragmenting at the same time.
- RSG’s latest buyer research shows:
- Shifting enterprise priorities:
- Cross-suite fatigue.
- Roadmap scepticism.
- Growing preference for modular ecosystems over monolithic suites.
- How real buyers are balancing short term wins and long-term ambitions.
- How a bifurcation in the market is causing real consternation for both buyers and current customers.
- AI’s good and bad influence on the market.
- DAM vendor challengers.
The response:
- What the next wave of vendor exits and acquisitions will look like.
- Evidence-based forecasts of how enterprise DAM buying behavior is reshaping the market in 2026.
- What smart teams should do before their next renewal cycle.