How the Seattle Kraken, a professional ice hockey team, assessed their existing MAM system and the process they followed to select a new one.
It was essential to get the process right. There was no time for mistakes.
Does it have to be difficult? What can possibly go wrong!
Covering:
• Carefully evaluate features.
• Gather user feedback.
• Secure buy-in from leadership.
• Find the solution that better supports and enhances your organization’s storytelling and its long-term vision.
An account of how to navigate the sea of options, identify the team’s unique needs, and make robust decisions at speed.
Display Date and Time
March 13, 4:50 PM PDT
Track
2
Course
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Speaker Groups
Speaker
Individual Course Speaker
Events Event Speaker Ashley Hufford
Programmatic Date Range
-
Session Title
On Thin Ice: Avoiding the Many Pitfalls in MAM Evaluation and Selection