Examining the Essential Role Played by DAM in one of the Largest Publishing Companies in the World
With hundreds of print publications a year, including People Magazine, Food & Wine, and Travel & Leisure, and with a strategic move in the direction of digital transformation, DAM is at the heart of change at Dotdash Meredith. Managing the reuse rights of these valuable assets is an essential part of this.
From the sheer volume of assets to the dynamics of print vs digital media, DAM plays an essential role at the center of the business. It’s the content hub used by multiple teams and departments. It drives functionality and supports the optimization of performance.