Metadata matters because it gives structure and meaning to data associated with all that we do in our business and personal transactions. It records:
- Where your content came from.
- To whom the content belongs.
- Where your content is going.
- How the content may be used.
Metadata is the foundation supporting your content – without it, your digital assets might be inaccessible, and your DAM useless.
What is often forgotten is that the path to good DAM design begins with the realization that digital assets need to be identified, organized, and made available for discovery. Otherwise, it won’t be relevant in your business or serve your customers.
A highly practical examination of metadata ‘in action’ to illustrate the ‘Top Ten’ of what constitutes best practice, and the critical issues in metadata management for YOUR DAM and business. Including:
- Accessibility – what it means and why it matters for metadata.
- AI – its use and how it can be extremely valuable.
- Governance & Accountability – two vital ingredients in today’s digital content world.
- People, Process, & Technology – the importance of how they interrelate.
- ROI – how to measure it.
- Quality vs Quantity vs Accuracy.