Launching a MAM and a Golf League - Simultaneously
At TMRW Sports, we needed to address the growing challenge of implementing a new MAM. Largely to deal with where to put the 20,000 assets but mainly to ensure we were able to reach the growing demand from launching a new sports league, TGL, across multiple broadcasting platforms.
Delivery required several key challenges to be met - all within 120 days.
Challenges and objectives:
- Metadata – there wasn’t any!
- User adoption – internal, external and multiple third parties.
- Change management – breaking down the silos.
- Streamlining – workflow had to be ready for the new league launch.
Hear how Chris Piatt, Manager, Media Assets at TMRW Sports went to work and delivered a MAM on time and within budget.