Context:
Fanatics has transformed its approach to digital asset management by focusing on self-service, adaptability, and data unification.
It has done so while managing over 10 million assets and supporting 700 internal users, plus external retail and wholesale partners.
What we did:
- Centralized product imagery across markets.
- Eliminated asset duplication between wholesale and e-commerce.
- Configured metadata structures to provide a single source of truth for all users.
- Empowered retail partners (Dick’s Sporting Goods and many others).
- Partnered vendors, including Nike, so they could access tailored content in the Fanatics’ DAM platform securely.
Covering:
- An evolving approach to brand asset management.
- Future plans for cross-departmental workflows.
- Maintaining speed while scaling-up.