A discussion with Continental on speed, alignment and building the foundation for scalable DAM, productivity and integration
In large organisations, DAM transformation rarely fails because of ambition, it stalls because the business, operations and technology teams are not aligned quickly enough. This session explores how Continental and ICP accelerated early-stage transformation through focused onboarding, expert working sessions and cross-functional integration discussions, creating rapid momentum and a strong foundation for design, configuration and scale. The story shows how speed, structure and clarity at the start of a programme can become a real business advantage.