What you Need to Know Before Making Technology Decisions
- A practical, hands-on session exploring why a people-first metadata strategy underpins access and discoverability - now more than ever.
- How to manage knowledge to maximise discoverability - for both humans and machine-based technologies.
Fundamental:
- Search is a form of communication, only instead of talking to another person, we're talking to a machine.
- As search becomes more sophisticated, and technology more automated, organisations are under increasing pressure to speed up access to content through AI - but most DAM users prioritise relevance and reliability over speed.
Challenges:
- Technology is rapidly redefining the search experience - and we can barely keep up.
- Should we jump on the train or risk being left behind?
The questions we must ask and the answers we need:
- We must ask fundamental questions that go much deeper than simply "what is everyone else doing?"
- We must understand what our assets mean to us.
- We must treat search as a user experience.
- We must choose language that is relevant for our assets and users.
- We must ensure the images we publish and the metadata we apply reflect our values
Search is a human-centred experience first, technology solutions come second.
Using what we have and know:
Before implementing new technologies, we must:
- Understand the information available in our organisation.
- Translate what we have into relevant language – only then can we have meaningful conversations with computers.
A practical session covering what relevant search means in a climate of constant change.
Working in small groups, we'll walk through the real-life process of gathering information, translating images into words, and turning words into human- and machine-readable metadata.