What’s possible:
Brands and marketing organisations must determine what metadata fields and relationships are appropriate for AI integration with digital assets, AI may help automate tasks, including:
- Tagging
- Categorising
- Describing
Applications that optimise asset ingestion, saving time and money.
Problem:
If the data delivered does not match the user’s expectations, then the efficiencies of a personalised and meaningful consumer experience are lost.
The solutions panel:
DAM practitioners, working with metadata and AI, discuss how to harness the capabilities and strengthen content authenticity using C2PA, governance frameworks and other approaches.