Time to have some lunch and visit the exhibition.
Building an AI-Ready Content Operation
13:10 to 13:40 | Exhibition Hall
Kindly Sponsored by Sitecore & EPAM
Engineering a Human-centred AI Supply Chain for Digital Experiences
The demand for personalised on brand content has reached an operational breaking point. While Generative AI offers a path to speed, leaders are stuck: How do we scale AI without destroying brand integrity, escalating compliance risks, or overwhelming our teams?
This isn't about buying new tools, it's about building strong foundations that can support the customer journeys of the future
We'll move beyond the hype and share real-world insights and operational trade-offs for governing and scaling AI-driven content.
Discussions:
- What are the non-negotiable human-centred guardrails required to maintain brand safety and compliance when AI drives content volume.
- How to structure workflows and leverage AI native engineering to ensure it accelerates teams without sacrificing quality, genuinely freeing up human creative talent.
- How is everyone preparing their teams and technology for the future of AI, moving beyond tactical asset creation to autonomous, adaptive customer experiences?
- How to shift from basic personalisation to injecting real-time context and data into every piece of content, enabling truly relevant customer experiences.
This roundtable is on a first-come first-served basis and is open to all end users running from 13:10 to 13:40. You can register your interest here.
