New world: when AI is the buyer:
- When AI agents do the shopping, who still needs a product page?
- The Invisible Storefront: Rethinking DAM When the Buyer is an API.
Covering:
- The quiet death of the product detail page – AI agents don't admire your hero shots. They parse structured data, make a decision, and move on. So what happens to the visual content investments brands have built their e-commerce around?
- Metadata is the new storefront – when the "customer" is ChatGPT or Perplexity, the product experience is the metadata. We'll look at what a practical agentic commerce data architecture actually looks like today.
- DAM, PIM, e-commerce – who owns what now? Agentic commerce is redrawing the lines. The panel will walk through real architecture examples of how these systems need to re-allocate responsibilities.
- What this means for you specifically – whether you're a brand, a DAM vendor, or an integrator. This isn't a future-gazing session; there are decisions to make now.
- Honest industry check-in – most DAMs were built for humans browsing. Are they ready for an API as the end customer? Spoiler: it's complicated.