Metadata matters because it gives structure and meaning to data associated with all that we do in our business and personal transactions. It records:
- Where your content came from.
- To whom the content belongs.
- Where your content is going.
- How the content may be used.
Metadata is the foundation supporting your content – without it, your digital assets might be inaccessible, and your DAM useless.
Oft forgotten truth:
The path to good DAM design begins with the realisation that digital assets must be identified, organised, and made available for discovery. Otherwise, they won’t be relevant in your business - they will certainly not serve your customers well.
Covering both the ‘Top Ten’ matters that constitutes best practice and the critical issues in metadata: management for YOUR DAM and YOUR business.
They include:
- Accessibility – what it means and why it matters for metadata.
- AI – its use and how it can be extremely valuable.
- Governance & Accountability – two vital ingredients in today’s digital content world.
- People, Process, & Technology – the importance of how they interrelate.
- ROI – how to measure it.
- Quality vs Quantity vs Accuracy.