What’s changed:
Over the past five years video has risen from being the least to the most used format in marketing campaigns.
BUT despite the popularity, DAMs have failed to keep pace with the growing demand for new video workflows and efficiencies.
Consequence:
Content managers and marketers are demanding change.
Understanding the issues and the value released in solving them:
The report Unlocking the future of video content management with AI (Censuswide) examines the causes and costs of poor video management – and the real value generated by AI-assisted video management.
Principal findings:
- 77% of brands admit to reshooting content.
- 43% of brands use a single person to manage video.
- 67% of managers are confused about how AI can help.