Context:
You've got your DAM, you've got your content, now all you need to do is add your metadata to make everything accessible.
The task:
Unfortunately, DAM systems don’t come with a keywording manual. It’s up to you to decide what keywords to add to assets and why. How should you organise, manage and maintain keywords in your DAM so they don’t spiral out of control, causing confusion and reducing relevance?
The challenge:
Keywording can feel like a major challenge, especially for those managing large growing collections or when specialist content does not fit neatly into predefined categories.
The ability for end users to find relevant content quickly and easily depends on a robust keyword strategy, and without one, a lot of time and money is wasted.
What you’ll learn in this session:
This session is packed with examples and insights from real-life DAM projects, with a particular emphasis on specialist collections. Learn how and why to apply specific keywords, and discover the tools needed to develop an efficient and effective keywording management strategy. Participate in a live keywording workshop, practise developing your own Controlled Vocabulary, and ask your most challenging keywording questions!