Founded in 2008, BMG is the fourth-largest music company in the world, home to iconic catalogues of works by both notable performers and songwriters. Uniquely, it combines the activities of a music publisher and record label.
BMG operates across multiple areas of the music industry, including new recordings, catalogue releases, music publishing, licensing, and production music.
What the DAM does:
As part of the supply chain, manages the digital and physical assets that supports BMG’s activities – whether it’s audio, video, artwork files for streaming platforms or the material used in manufacturing vinyl and CDs – DAM connects all assets to a vast database of songs, recordings, products and artists ensuring they are readily accessible to the teams who need them.
The challenge:
Hundreds of assets are created during the recording process – different versions, mixes, outtakes plus other elements that contribute to a final release. How these are stored, managed, found and retrieved is vitally important.
Our guiding principles:
User experience, and the ease to find assets, are at the heart of BMG’s approach.
How we deliver on our promise - it’s all made possible by:
- Metadata consistency – with a growing archive that includes historic studio takes, films, reels and printed materials – accessibility and usability for all at BMG must be smooth.
- Digitisation of physical assets alongside digital ones – DAM continuously evolves to meet new industry demands, ensuring assets remain accessible, adaptable, and future-proof.
Repurposing the role of DAM – DAM is already well beyond ‘just storage’; DAM manages our ever-increasing volume and complexity of assets.