Context:
wedi, known for its innovative construction and sanitary solutions, serves a wide B2B customer base through both traditional catalogue sales and growing online channels.
At the start:
A lack of structure.
The goal:
A rule-based, scalable system.
wedi’s journey toward efficient digital asset usage:
Key outcomes included:
- Improved data quality.
- DQR-compliant classification.
- The strategic use of assets for online publishing and catalogue production.
How the DAM system became a critical tool in streamlining sales efforts across channels and set the stage for future automation and optimised customer experiences.