Most organisations still manage content one channel at a time. Every page, app screen and campaign carries its own copy of the truth, and every change means hunting it down. Jetstar Airways decided that model would not scale.
From 2022, Jetstar moved to a headless, omnichannel content platform that brought assets and content together from day one. Content was broken into small, reusable parts and served to its app and website across 19 points of sale and 8 languages together with their structured digital assets.
Covering:
- What forced the move to headless?
- How teams rethought planning and authoring
- The discipline it takes to keep content clean at scale
- Why structured content is the entry ticket to DAM 4.0 and AI-driven delivery