Fundamental Observations:
Foundations of DAM including metadata, governance, taxonomy and information management are all capabilities which are essential ingredients, but they are only the beginning of the journey.
Many organisations have successfully implemented DAM – far fewer have evolved it into an enterprise capability.
The Challenge Now:
As AI accelerates content creation, digital ecosystems become increasingly connected. Organisations demand greater speed, governance and collaboration but a new question is emerging: What does it take to evolve from implementing DAM to enabling the enterprise?
Meeting the Challenge:
Rather than focusing solely on technology, leaders from Creative Operations, Enterprise Technology, Records & Information Management and Marketing explore the organisational, operational and technology shifts required to move beyond implementation and build connected enterprise content capabilities.
Covering:
- How DAM becomes the connector across the digital ecosystem – integrating people, platforms, governance and trusted content.
- How to effectively eliminate silos and enable enterprise-wide collaboration.
- How to maximise optimisation and AI-enabled content operations.
- Shifting from how to build strong DAM foundations through to what it takes to scale DAM into an enterprise capability.
- How to keep DAM relevant, up-to-date and in the leadership’s mind.