Are you just using data to report on things? This session explores how to unlock data's potential as a powerful engine for creative inspiration.
VML's Global Lead of Creative Data, Jason Carmel, challenges you to view data not as a rearview mirror, but as a source of limitless creative fuel for your brand.
It’s time to expand the definition of Creative Technology to include Creative Data.
Key Takeaways
- Defining Creative Data and how it stands next to Creative Technology
- Practical ways to promote Creative Data
- Ways for your org to stay out of the way