Most creative teams say they’re ready for AI - but fractured systems, inconsistent governance, and unclear content impact tell another story. In this session, we’ll cut through the noise and focus on what actually works: scalable structures, human-centered design, and creative operations that are built for optimization—not guesswork.
Join Ascendis’ Chief Marketing Technologist, Ken Madsen, for a coaching-style dive into:
Why AI amplifies fragmentation instead of fixing it
How to re-architect your creative ecosystem with Magic + Logic
Why ‘Return on Use’ is the new ROI—and how to measure it
A readiness checklist to assess your real AI advantage
Because before you scale AI, you need to scale visibility.