Creative tech budgets have exploded.
Results have not.
In a market where creative excellence and operational efficiency are table stakes, many organisations are drowning in tools, platforms, dashboards, and “AI-powered” promises. Yet creative teams are still stuck with email approvals, manual workarounds, and version 37 of the same asset.
This session is for leaders who’ve stopped chasing shiny objects and started asking a harder question: How do we make the technology we already have actually work?
Unpacking what to keep, what to kill, and how to unlock real business value from your creative tech stack, without adding yet another tool.
Expect honest stories (the wins and the expensive mistakes), plus practical approaches to simplifying operations, speeding up production, and proving to the CFO that creativity and efficiency can, in fact, coexist.
Covering:
- How to spot “expensive theatre” in your stack - what to retire, consolidate, or double down on
- A practical checklist for buying or saying no to creative tech, anchored to clear creative and commercial outcomes
- How to get IT, marketing, and creative working together, including how to distinguish between upstream and downstream tech decisions
- How leading teams are measuring productivity, speed, and ROI using real numbers (and what they’ve stopped tracking)
- What’s genuinely next versus pure hype, where automation, DAMs, and generative AI are already delivering value, and where they’re still more promise than reality