For the past few years GenAI has been at the top of the hype-cycle with countless articles, tweets and meetings exploring the often mind-blowing, the sometimes disturbing and the rarely realistic ways in which GenAI will impact us, the work we do and how we do the work.
Behind all this hype there has also been the green shoots of a creative explosion utilising the technology to create exceptional work. Some of the world’s top advertisers are already reaping the benefits of their early forays into this rapidly evolving space.
This journey from curious to committed is both urgent and important, but knowing where to start, where to focus and, importantly, what to avoid is complex and ever-changing.
Rooted in what I’ve learned from having had a front-row seat as some of the world’s biggest advertisers have driven GenAI adoption this is an exploration of the critical components that are necessary for successful GenAI adoption at enterprise scale, common pitfalls and why we’re only just getting started.
Covering:
- The importance of the right organisational mindset and why ‘always exploring’ is the secret of success.
- Why the ‘right people’ are the real accelerator.
- The one mistake we always make when we think about technology disruption.
- Why the future is intelligent and why we need to move beyond incremental improvement to truly transform.
- What sets successful brands apart in this rapidly evolving space.