“Immersive” has been the defining description of post-lockdown experiential entertainment. But what do we really mean by “immersive” and what is this generational change in audience expectation that creative teams are trying to meet?
An exploration of some of the key tenets of immersion, the technologies that are driving them and how to make sure the tech ‘tail’ doesn’t wag the experience ‘dog’.
Covering:
Why ‘immersion’ is more than just stimulating the senses.
How technical barriers to entry have fallen and why you must be careful.
What we can take from 30 years of ‘being digital’.
How dynamic and real time media can deliver next generation experiences.
A role for AI in this new generation of attractions.