How AI and Generative Design are Transforming the Creative Process
The challenge: How can creative professionals ensure that their work remains distinctive and relevant?
The solution: Make technology a partner that amplifies human ingenuity. Understand and utilise the full potential of generative design.
The prize: New spaces of action emerge for creatives to craft dynamic, responsive brand and design systems that evolve in real time and offer unprecedented opportunities for storytelling and human interaction.
Covering:
- The principles of generative design.
- Harnessing human creativity, data and algorithms - working together.
- How to create works that are visually stunning, contextually relevant and meaningfully adaptable.
- Making design a co-creative process of creator and tool.
- A new way of thinking.