Events Creative Operations Sydney 2025 The New Economics of Creativity

Thriving in a Post-Pitch World

This session addresses the significant financial and structural pressures facing creative agencies and in-house teams today. 

Covering: 

  • Managing Budgets: Strategies for handling unpredictable client budgets and proving value in a tough economic climate
  • Subscription Models: Explore the shift from project-based work to retainer and subscription services for more stable revenue
  • The Rise of Boutique & Solo Operators: Discuss the trend of senior creatives leaving large agencies to start specialized, agile studios, and how to compete or collaborate with them
  • Pitch Process Evolution: Address the “pitch frenzy,” where briefs are broader and client engagement is lower, and how to manage this demanding process
Display Date and Time
November 6, 12:45 AEDT
Track
1
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Speaker Groups
Speaker
Individual Course Speaker
Events Event Speaker John Fong
Programmatic Date Range
-
Session Title
The New Economics of Creativity