David Yurman’s content landscape evolved from a manageable campaign cadence into a high-volume, always-on operation serving creative, ecommerce, wholesale, training, legal, and more.
In this conversation, the team explores how they modernized creative operations by shifting from a monolithic DAM approach to a more composable model - one that connects with existing tools, automates metadata flow, improves findability, and gives teams faster access to approved assets. Attendees will hear practical lessons on migrating from a legacy DAM, protecting brand integrity while expanding access, and creating a system that grows with the business instead of slowing it down.