High-performing creative teams often reach a tipping point, where output is strong, but the lack of structure, visibility, and alignment begins to limit both efficiency and creativity.
Wajmah Strange and Jeff Costello explain what it really takes to move from that state of controlled chaos to a more scalable, sustainable Creative Operation.
Drawing on shared experience across organizations including AOL, ABC News, and CBS/Paramount Global, this session reflects years of navigating these challenges in different environments.
Together, Wajmah and Jeff will unpack what happens when talented teams outpace their systems, and how introducing the right operational frameworks can unlock capacity, improve clarity, and elevate creative impact.
They will cover practical approaches to building alignment, improving workflow visibility, and introducing structure without stifling creativity. And, take a clear-eyed look at where AI can support Creative Operations, and where it falls short.
This is not a polished success story. It’s an honest look at the work in progress: what changed, what didn’t, and what to do differently. Offering both a leadership perspective and grounded, real-world insight to apply immediately.