Five Things I’ve Learned about Building an In-House Agency that Works with External Clients
Copper Giants is unique as an external-facing, in-house agency set up as a separate LLC, built to attract and retain the best talent - all to benefit the Liberty Mutual brand.
With a strong foundation now in place, the next phase is clear: build on that foundation to create a thriving business that serves clients beyond our parent company.
Why the five things we’ve learned so far have general application – the plusses and the minuses, the benefits and drawbacks – and navigating conflicts of interest and potentially competing priorities.