Optional pre-conference breakfast workshop: a hands-on session before the main program begins.
Selling Process to Skeptical Stakeholders
Change Management for Creative Ops
Designing better processes is the (relatively) easy part. Getting stakeholders to adopt them is where most initiatives fail.
This early morning workshop teaches Creative Ops leaders how to overcome the "I'm too busy" resistance by reframing process improvements around stakeholder benefits rather than creative team needs.
Includes real conversation scripts and tactics that have successfully shifted buy-in at Fortune 500 companies.