Opinion
Most agencies are approaching AI backwards, chasing tools before understanding the problem they are supposed to solve.
Why acting before thinking is the wrong way to go
Based on 17 years leading transformation work, and experience inside creative and media agencies, a practical, low-drama path to AI adoption is the best approach.
Key Steps:
- Audit your processes
- Find your real use cases
- Identify internal champions
- Focus on four-week sprints
AI's biggest win for agencies isn't just new-business success, it's protecting your margins through operational efficiency.
Describing
A step-by-step framework, you can start using today.