Creative Operations teams are told to move faster, handle more, and prove it's working, without losing quality or control. AI gets pitched as the answer. It isn't, at least not on its own. Real change comes from people willing to look at a broken process, question how it's always been done, and build something better.
Join Wrike's Richard Blatcher and Sur La Table's Savannah Scofield for a practical conversation about doing exactly that. They'll cover how to use AI as a co-pilot instead of a shortcut, when a simple fix beats a clever one, and what it takes to build your own infrastructure rather than wait for someone else's roadmap.
Plus the part nobody puts on a slide: getting a creative team to actually use what you built.