Does your business or brand need to scale ever-increasing amounts of content to engage its consumers?
Does it struggle to find the balance between quality, cost and time as it produces creative work?
If the answer to either or both of these questions is “Yes” then, at some stage, the business will likely run into the age-old problem: Subjectivity!
Nick Goodchild, currently Vice President of Global Transformation for Tommy Hilfiger, unpacks some of his career experiences where ‘Subjectivity’ has raised its haughty head and forced even the most robust of content production and creative operation processes onto their knees.
Covering:
- What ‘Subjectivity’ is, with examples of how it can impact your ‘Always-On’ content
- 3 x specific approaches to help mitigate the impact of ‘Subjectivity’
- How AI can help baseline creative opinion and contain the debate