Taste Won’t Save You
Context
As AI, automation and restructuring reshape the value of creative work, the most visible parts of what creative teams do, speed, volume, versioning and output, are becoming the easiest to optimise, automate and devalue. The deeper threat is not AI itself. It is the long-standing tendency to reduce creative labour in the process of production. And creative value is tough to measure but easy to cost.
This candid, practical talk describes how creative leaders can swim upstream: away from low-complexity output and toward the spaces where creative judgment has greater organisational value.
Describing, frameworks, relationships and strategic moves required to reposition a creative function
Covering, building trust, sponsorship, cross-functional alliances, clearer decision systems, and better language to support the value creative teams create.
For creative, design and operations leaders
- Who feel the ground shifting and want more agency in the future of their teams and careers
- It’s not about resisting AI, worshipping the idea of taste, or hoping the work will speak for itself
- It is about building the conditions in which creative judgment can be seen, trusted, and acted on before execution even begins